CRUSH BREWING CONCEPT DESIGN

The conceptual redesign for 10 Barrel Brewing Company's popular drink, CRUSH, aimed to enhance its visual appeal. Initially, the product featured a clean design with a white beer can where the word "crush" changed color to denote different flavors.

After conducting research into the brand and its target audience, I identified the need for a more eye-catching, fun, and distinctive look. Given their homegrown identity, I opted for a bottle design that reflects authenticity, while incorporating modern elements. Utilizing intersecting lines across both the bottle and its packaging added a contemporary twist, enhancing the overall appeal and market presence of the product.