OLYMPIC CONCEPT DESIGN

I conceived a visionary concept for the 2022 Olympic Games if held in Singapore, drawing inspiration heavily from the city-state's distinctive architecture. This influence shaped not only the logo but also a comprehensive suite of design elements, including icons and advertisements.

My creative process yielded a primary logo that served as the cornerstone of the design, imbuing the entire visual identity with cohesion and dynamism. Throughout the development, I integrated a recurring blue-lined element across the icons and advertisements, showcasing its versatility and adaptability for diverse applications.

The project encompassed the creation of a flexible logo, a set of 20 icons representing various sports and cultural elements, three compelling advertisements, and a detailed branding guidebook. Each element was meticulously crafted to resonate with the spirit of Singapore and the Olympic movement, demonstrating my commitment to cohesive and impactful design concepts.