THE GLAM HOUSE
Over four years of dedicated design and marketing initiatives have catapulted our once unknown brand into the coveted position of Colorado's Top Rated Salon by Google. This transformative journey has been marked by innovative design strategies and targeted marketing campaigns that resonate deeply with our clientele. The Glam House Brand Identity project aimed to establish a robust foundation for the company's future growth. Focusing on enhancing the salon's branding, I expanded the color palette and elevated the overall brand experience. When I began collaborating with the company in 2016, their branding lacked cohesion and did not align with their ambitious goals. Over the years, we've cultivated a comprehensive branding and marketing strategy that embodies their vision, featuring captivating graphics and an enhanced digital presence.
This updated brand identity encompassed a spectrum of elements including a new website, print materials, mobile app, social media campaigns, packaging, logo design, and various logo iterations. Seeing all these components seamlessly integrate was immensely gratifying, as they collectively spotlighted the brand's essence and provided ample space for future expansion.